DVF West

Secondary line created to encapsulate the spirit of the west coast. The logo was design using the framework of the Diane von Furstenberg logo. A repeat stack was used one image to add a playful edge to the assets, while also allowing for maximum visibility on images. The color palette was chosen to evoke a sunny day on the ocean mixing bold orange, pastel pink and aqua. We created a launch campaign shot in Venice, CA as well as dedicated packaging, branding and site design.

Team:
Art Direction/Branding/Strategy
Photography: Daria Kobayashi Ritch
Video, Editing & Production: Cue the Bird
Hair: Nikki Providence
Makeup: Samuel Paul
DVF Production: Lucie Florio
Logo Video Editor: Hudson Brown